After several years of professional experience in marketing, I consider myself very lucky to have found a career that I truly love.
Seeing click through rates rise, watching conversion rates climb, and digging into analytics reports are some of the things that really rev my engine.
Does that make me a geek? If so, then I’m proud to be a search geek.
After watching this video and thinking about why I love what I do, here’s what I’ve come up with:
1. Purpose and results:
With so much of marketing being subjective and immeasurable, I love being in a field now where everything I do is measured, and results are delivered. I’ll leave radio and billboard campaigns to others. Give me PPC and SEO any day.
2. Improving tactical skills:
With technology constantly changing online, there are endless things to learn, practice and improve upon. I feel great knowing that I’m continually building skills and knowledge that make me better at what I do. Experimenting, reading blog posts from others’ experiments and tactics, and studying for Google exams are things I enjoy doing on a daily basis.
3. Connecting with a community:
Since search marketing is such a niche profession, most people don’t have any understanding of what I do (“umm, you do what?” is a common response to the “so, what do you do” question). But that’s what makes connecting with other industry people so awesome. They get it. They can relate. And they share insights. In Denver, we’re lucky to have a solid monthly SEO and SEMPO Meetup. I’ve been to every one for the past year and a half.
In addition to the local community, there’s the huge group of international people on Twitter sharing knowledge, client frustrations, insights, etc. For example, Sarah Carling wrote similar article to this one recently, and I wanted to reference it, but couldn’t find it. 5 minutes after I tweeted asking her for the link, she sent it to me (you’re awesome Sarah!). I think it’s so cool to be able to connect with other industry people across the globe on a daily basis.
4. Making the web (and world) a better place:
Though I’m in the marketing industry, I generally detest bullshit, intrusive advertising. That’s why I think that the more effective websites and search engines can be, the more efficient marketing can be. More targeted advertising has gotten us away from push, intrusive door-to-door sales and telemarketing calls, and has moved toward providing relevant information when and were you are. These days everything is being driven to the web. I love helping companies improve results, while simultaneously improving user experiences.
I could go on and on, but these are some main reasons why I’m so happy to be a search geek!